Our Brands

  • Bimbo
    Bimbo

    Bimbo

    Bimbo has nurtured and delighted generation after generation, being the favorite of young and old. With love as always; has been bringing quality fresh products, reliable, nutritious and always available. It started in 1945 with a product line of white bread, toast and Panques. It currently has a presence in more than 24 countries.

    Websites of the Brand:

  • Marinela
    Marinela

    Marinela

    Marinela is a leading cakes and cookies Brand with more than 60 years in the Mexican market. It currently has a presence in Central America, South America, and the United States.

    Counted in its portfolio are more than 20 recognized sub-brands of cakes and cookies. Since its inception, Marinela has revolutionized the snack market in Mexico by providing consumers with fantastic combinations of textures and flavors available in individual portions. It also managed to position itself as a fun brand through its characters and accelerated its growth exponentially for several decades by being present in more than 400,000 points of sale in Mexico, as well as through several years of expansion on the American continent.

    Websites of the Brand:

  • Oroweat
    Oroweat

    Oroweat

    Oroweat® is the first bread that is so good that you will even eat it! Its exclusive mix of cereals and seeds that are noticed in each bite, makes its flavor does not leave anyone indifferent. In addition, it is made with whole grain flour, source of nutrients, fiber and proteins. Its format is unique: large and consistent slices that allow you to enjoy delicious meals and snacks.

    Websites of the Brand:

  • Vital
    Vital

    Vital

    Pan Vital Bimbo comes in three presentations, Vital Seeds, made with flaxseed, sunflower and poppy seed, which are a source of Omega 3 and also provide 5.1g of fiber in a portion, it is a great benefit for the health of the heart! Vital Fruticereal is made with dehydrated fruits and nuts. Since it is made with whole wheat, it provides 4.5g of fiber in each portion. Vital blueberries and granola is made with blueberries which is a source of antioxidants and granola which is an excellent source of fiber. Ideal to strengthen and take care of the health of the family.

    Websites of the Brand:

  • Little Bites
    Little Bites

    Little Bites

    A delicious line of products based on mini muffins. An original brand that developed the right size and portion for children to enjoy as a snack, while also giving moms peace of mind, because it is made with natural ingredients, real fruit, and real chocolate, as well as being free of preservatives and artificial colors and flavors.

    In each bag you can find 4 or 5 small pieces of Little Bites, allowing children to handle their portion by eating only what they want in a safe way. Preferred flavors are chocolate chips, blueberry, and brownie. However, in each season there are delicious special editions to celebrate Halloween, Children's Day, and Christmas, etc. Available in individual and multi-packaging presentations.

    Websites of the Brand:

  • Sara Lee
    Sara Lee

    Sara Lee

    In 1949, bakery entrepreneur Charlie Lubin chose to name his new line of cheesecakes and bakery business after his 8-year-old daughter, Sara Lee. The sweet bakery products coming out of the Kitchens of Sara Lee soon became so popular that the bakery was purchased in 1956, and in 1985 was eventually renamed the Sara Lee Corporation. Over the decades, Sara Lee’s products have delighted millions around the world, becoming one of the best-loved American brands. In 2001, we expanded beyond sweet baked goods into fresh bread products with the acquisition of The EarthGrains Company

    Sara Lee Breads offers a delicious variety of fresh bread products in all shapes, sizes, and flavors.  Each day, we honor the Sara Lee legacy by baking bread products enjoyed by millions the world over.

    Websites of the Brand:

  • Thomas
    Thomas

    Thomas

    The history of Thomas brand goes back to 1880 when Samuel Bath Thomas created a secret recipe of the original English Muffins with "Nooks & Cranies" that are crunchy on the outside and soft inside. Making them an important part of the typical American breakfast.

    With that same process mentality we have created Bagels, Thins Bagels, Swirl Bread and more products that are part of the breakfast in the United States, Spain and Mexico.

    Websites of the Brand:

  • Takis
    Takis

    Takis

    Takis is one of the most important brands in the Grupo Bimbo Snacks portfolio.

    In 2005, Takis was an innovator in the Mexican market with the “Fuego” (Fire) concept, which exceeded the expectations of young people and quickly positioned the brand as one of the best-rated and best-selling salted snacks in our snack portfolio.

    Takis Fuego owns the concept of intensity in salty snacks globally since its flavors are, without a doubt, deliciously intense.

    For more than a decade, Takis has been sold in the United States and other Latin American countries, as well as being present in Spain for two years.

    Websites of the Brand:

  • The Rustik Bakery
    The Rustik Bakery

    The Rustik Bakery

    Our mission is to reinvent the artisan bread category by offering high quality traditional bread made with natural ingredients. Our unique sourdough and slow baking process naturally preserves the texture, aroma & flavor of the bread for a week.

    Websites of the Brand:

  • Tía Rosa
    Tía Rosa

    Tía Rosa

    Tía Rosa, has always been present in the lives of Mexican families with delicious products traditionally made with high quality ingredients. It started in 1971 taking Banderillas, Doraditas, Cuernitos, Orejas and the mantecadas to the Mexican tables gaining a place in the table because of  its delicious homemade flavor.

    Also became a pioneer in bringing flour tortillas not only to all Mexico being the No1  tortilla and taking them outside the borders.

    Websites of the Brand:

  • Artesano
    Artesano

    Artesano

    The Artesano brand was born in 2014 in Colombia with the objective of de-commoditizing the white mold segment and generating value through a more traditional offer. It offers superior experiences to consumers that seek exclusivity and has a cultural background that has always included the imagination of the person who prepares the products, in a detailed manner, with dedication and passion.

    Its thick slices, its traditional suaje, its unrivaled smoothness, the preparation with the best flours, the special cooking process, and the bakery wisdom inherited after years of experience are the ingredients that give this bread unbeatable enjoyment qualities, and make it a masterwork of loaves that conquers the hearts of everyone who tastes it around the world.

    A masterpiece that tastes good with nothing, tastes good with everything.

    Websites of the Brand:

  • Saníssimo
    Saníssimo

    Saníssimo

    Saníssimo was inspired by the benefits of baked corn, resulting in a variety of products with no preservatives or artificial colors and flavors.

    The philosophy of Sanissimo is conveyed in its original packaging and its brand essence, which is based on the fact that simple and natural is the healthiest.

    Saníssimo provides the consumer with a healthy alternative to accompany their meals, or take as a snack in the case of the "Salmas" brand, which has developed different flavors based on the types of corn, such as blue corn, a combination with ancestral grains, and a combination with Opuntia cactus.

    Saníssimo continues to surprise consumers by bringing gluten-free bread, amaranth bites, or crackers to their table that are listed among the healthiest options because of their ingredients.

    Websites of the Brand: