Our History
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1943
The idea to create a baking company is born.
The name of Bimbo appears for the first time.
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1945
Panificación Bimbo S.A. is founded. The Osito Bimbo© emerges as the logo.
The first products marketed were: cellophane-wrapped large and small White Loaf Bread, Rye Bread and Toast Bread.
1947
Structuring of the Vehicles Area.
Launch of the Pound cakes line.
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1948
Starting this year, there were 9 Bimbo products
- White Loaf Bread (large and small)
- Toast
- Rye
- Sweet baked goods
- Buns
- Pound cakes (large, medium, small)
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1949
Opening of the Puebla depot, the first outside Mexico City.
1950
Appearance of the “38: a vehicle decorated with speakers, record player, and microphones, to announce the products in ranches and small towns.
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1952
Starts the production of the “Donas del Osito,” and a new buns line with Bimbollos® Medias Noches® and Colchones®
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1954
BIMBO® initiates social responsibility activities by earmarking a percentage of its profits to open and support a school.
Keik is born, a dedicated brand to bake 3 flavors cakes: strawberry, orange, and chocolate, its name changed on 1957 to Marinela®.
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1955
On its tenth anniversary:
700 WORKERS
140 VEHICLES
1956
The BIMBO Occidente (Guadalajara) bakery is installed.
Its first General Manager was Don Roberto Servitje.
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1957
Launch of Bombonete®, Negrito®, and Gansito® sprinkled with chopped pecan.
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1958
Gansito®, a chocolate coated cake, filled with cream and strawberry jam, topped with chocolate shavings starts to be sold in an individual package.
1960
Inauguration of Bimbo del Norte in the city of Monterrey, Nuevo León.
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1963
Start of the first administrative restructuring, creating the corporate structure, located in Ejército Nacional avenue in México City.
1964
BIMBO® acquires the right to use in Mexico the Sunbeam® brand from Quality Bakers of America.
1967
Lunch of strawberry, vanilla and chocolate super Submarinos® Marinela®.
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1971
Barcel® starts its operations with the acquisition of a small confectionary plant in Mexico City.
1972
In Azapotzalco, Mexico City, Bimbo® installs Latin America’s largest bakery, and one of the 10 largest in the world.
1973
Bimbo ventures into the jam market. The Carmel line addressed Marinela´s raw material supply need.
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1974
The Suandy® brand is born. Dedicated to produce pound cakes, cakes and cookies under the names Pastisetas®,
and Biscotel® among others.
1975
Conchas Bimbo® start to be produced.
Barcel launches Palomitas Barcel in different presentations: caramel, salty and with chili pepper.
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1976
Tortillinas Tía Rosa® are launched.
1978
Ricolino® is created as Grupo Bimbo’s confectionery and chocolate leading brand.
Bubulubu® is born.
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1979
Roberto Servitje is appointed CEO of Grupo Bimbo.
Bimbo® is made up by:
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3 COMPANIES
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12 PLANTS
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15,000 ASSOCIATES and its capital increased over: 6,000 times
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1980
Bimbo® lists on the Mexican Stock Exchange(BMV), trading 15% if its shares.
1984
Bimbo®’s expansion starts, exporting to the United States of America.
1986
New organizational structure through which a single industrial group is created.
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1989
Bimbo Centroamérica is created with the construction of a plant in Guatemala that opened in 1990.
1990
Milpa Real® corn tortillas and Lonchibón® go on sale. Barcel launches Chip’s.
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1991
Bimbo Argentina starts operations and the corporate organization for the Latin America Region.
1993
Inauguration of the new Grupo Bimbo corporate building in Santa Fe, Mexico City.
1995
Grupo Bimbo acquires Coronado, a company dedicated to make goat milk caramel products.
Start-up of the Ideal in Chile and Bimbo Argentina plants.
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1997
Daniel Servitje becomes Chief Executive Officer.
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1998
Grupo Bimbo acquires the North American bakery Mrs Baird's®.
2001
Acquisition of Plus Vita® and Pullman® in Brazil.
2002
Acquisition of the baking business of George Weston Limited in the Western coast of the USA, owner of the Oroweat ® brand.
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2004
Joyco, producer of Duvalin®, Bocadin® and Lunetas®,
becomes part of the Group.
2005
"El Globo®" and chocolates "La Corona®" are acquired
2006
Acquisition of Panrico, a Beijing baking company; thus, Grupo Bimbo starts having a presence in the Asian market.
2008
In Brazil, the baking company Nutrella® in acquired.
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2009
Acquisition of George Weston Foods Ltd. In the USA.
2010
Grupo Bimbo acquires Dulces Vero® in Mexico.
2011
Consolidation of Grupo Bimbo as the largest baking Company in the world with the acquisition of Sara Lee North American Fresh Bakery® in the United States of America, Fargo® in Argentina and Bimbo Iberia in Spain and Portugal.
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2012
The largest and most important conversion to renewable energy done by a food industry company is completed.
With the inauguration of the Piedra Larga wind farm, Grupo Bimbo supplies green electric power to almost all its facilities in Mexico.
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2013
Grupo Bimbo inaugurates the First Green Sales Center of the largest baking company in the world, in order to reduce its operations’ environmental impact, mitigating climate change effects.
The Green Sales Center is powered with the energy generated by the Piedra Larga wind farm. Its electric vehicles are moved by the air in that site.
This effort consolidates Grupo Bimbo as a modern and innovative company, firmly committed to protect the environment. -
2014
Grupo Bimbo acquires Canada Bread, with operations in Canada and the UK, to drive its global growth strategy, reaffirming its position as the largest baking company in the world. That same year makes inroads in the Ecuador market with the integration of Supan®, reinforcing its presence in Latin America.
2015
Grupo Bimbo acquired all the stock of Saputo Bakery, Inc., the cakes leader company in Canada, strengthening Canada Bread’s position in the country.
This same year, it celebrates its 50th Anniversary in Spain and inaugurates in Azuqueca de Henares, Guadalajara, the most innovative bakery in Europe, through Bimbo Iberia, GB’s subsidiary.
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2016
Acquisition of General Mill’s in Argentina and frozen bread business in Colombia. Completing the offer in the South american market.
Grupo Bimbo acquires Panrico S.A.U. in Spain and Portugal, excluding the branded loaf bread category. The acquisition includes leading brands such as Donuts®, Qé!®, Bollycao®, La Bella Easo®, and Donette® among others.
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2017
Grupo Bimbo completes the acquisition of Ready Roti's 65%, enterprise in New Delhi and acquires Grupo Adghal in Morocco; both are dedicated to bake.
These actions consolidate the Group's global expansion and its introduction to the market of India and the African continent.
An agreement has been reached to acquire East Balt Bakeries, one of the food service industry's leading producers of buns, English muffins, tortillas, bagels, artisan breads, and other baked goods for fast food restaurants.
This acquisition boosts Grupo Bimbo's global growth strategy in high-potential markets and categories, thanks to East Balt's long-term strategic relationships with the world's leading brands in its field.
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Today is the most important baking company in the world
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We operate in 32 countries throughout four continents: America, Asia, Europe and Africa
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we produce more than 13,000 products
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under more than 100 brands of recognized prestige
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