Management Structure

Learn about the areas that coordinate Sustainability at Grupo Bimbo, as well as the general participation of all the associates that contribute and add value to this initiative.

  • GENERAL MANAGEMENT INSTITUTIONAL RELATIONS

    In charge of defining the strategy and managing Sustainability at Grupo Bimbo. Responsible for the Community pillar, through which the donations program, the relationship with civil associations, the Good Neighbor program, and community development actions are managed.

  • RESEARCH AND DEVELOPMENT MANAGEMENT

    Manages the activities of the Wellbeing Pillar, as well as product innovation, improvement of nutritional profiles, and nutritional labeling (GDAs). Shares responsibility with the Marketing Department to manage activities that promote healthy lifestyles.

  • GENERAL MARKETING MANAGEMENT

    In charge of the actions for promoting physical activity and the adoption of healthy lifestyles. Announces products with better nutritional profiles and complies with the responsible marketing commitments that Grupo Bimbo has signed.

  • GENERAL OPERATIONS MANAGEMENT

    Manages the Environmental Sustainability program, applying actions to reduce the carbon footprint, reduce the water footprint, and implement comprehensive waste management and natural capital.

  • GENERAL HUMAN RESOURCES MANAGEMENT

    Works on the different actions that contribute to creating a better place to work. These areas directly coordinate Sustainability at Grupo Bimbo, however, the participation is general and all associates promote and contribute to sustainable value.

  • GENERAL AFFAIRS MANAGEMENT

    In charge of maintaining a close relationship with government, business, and international organizations, as well as with global media.