2020 Vision: transform the baking industry and expand our global leadership to better serve more consumers.

WELLNESS

WELLNESS

Focusing on awareness of and improving the wellness of our products while promoting healthy lifestyles for our consumers.

PLANET

PLANET

Establishing the activities that allow us to measure, monitor and reduce our environmental footprint, individually and together with our suppliers. This strategy is divided into four strategic lines of action: reducing carbon footprint, water footprint reduction, integrated waste management and natural capital.

COMMUNITY

COMMUNITY

Helping the people in the communities where we live and work. With programs like Good Neighbor and our donations, Grupo Bimbo helps those who need it most.

ASSOCIATES

ASSOCIATES

Encouraging actions that promote a good working environment, caring human rights, both personal and professional development of associates, safety and health and good relationship with their leaders. We are convinced that the combined efforts multiplies results.