We Offer Options for Everyone and Promote Healthy Lifestyles


Innovation and Reformulation

We reformulated our products to improve their nutritional profile and look after our consumer’s requirements.

During 2019, 82% of our everyday consumer products increased in nutritional quality*.
*As established in updated nutritional guidelines.

We have 7 innovation centers: 2 in the US, 1 in Canada, 1 in Mexico, 1 in Latin America and 2 in Europe.

Grupo Bimbo created Eleva Food Technology by Bimbo, our accelerator platform that provides startups with the elements necessary to roll out solutions in areas such as innovative ingredients, new products and packaging, technology for supply chains and waste reduction; automation of production lines, renewable energy, payment and/or transaction methods, and retail or sales.

Throughout the first two generations, ELEVA has fostered 17 startups with over 500 participants, in places such as Mexico, Chile, Colombia, Brazil, Argentina, Peru, Canada, and Guatemala.

Alliances and Reseach

The work with institutions, doctors and experts, as well as with food and health regulatory authorities is important to achieve continuous improvement of the nutrient profile of our products. We maintain strategic alliances with research centers such as the International Maize and Wheat Improvement Center (CIMMYT); recognized institutes like the Whole Grains Council, Consumer Goods Forum and the International Food and Beverage Alliance (IFBA).

Our Health and Welfare action platforms remain aligned to those defined by the World Health Organization (WHO) in order to adopt internationally-recognized strategies and best practices.


Futbolito Bimbo

89,291 boys and girls from the 32 states of the Republic of Mexico participated in 2019.

This is a soccer tournament for youth that has been held annually for over 50 years. More than 77,000 youth from six countries took part in 2016.

Global Energy Race

In our 2019 event, 118,776 runners from 33 cities and 21 countries participated.


Responsible Advertising

We signed all our commitments with the World Health Organization, through the International Food and Beverage Alliance (IFBA) related to advertising aimed at children under 12. Through our commitments related to children-aimed advertising, we ensure that it complies with the highest international standards regarding sustainable marketing practices and promotes healthy lifestyles as well as the adoption of good eating practices among our consumers.

Information to Consumers

We acknowledge that nutrient labeling plays a key role in the dissemination of essential information about our products and that it is an important tool in the purchase, consumption and decision-making of our consumers.

We have a Nutrition Labeling Global Policy to help consumers to make better purchase and consumption decisions.