What does Merco ESG measure, and why does it matter for companies and consumers?

Today, people expect more from companies. They want to understand how businesses impact the environment, how they treat their employees, how ethical their decisions are, and how they contribute to the communities where they operate. 

In this context, corporate reputation has evolved. It is no longer built solely on financial results or advertising campaigns, but also on how a company behaves every day. 

One of the monitors that evaluates these aspects in Mexico and other countries is Merco ESG. 

What is Merco ESG? 

Merco ESG is a corporate reputation monitor that assesses companies’ environmental, social, and governance performance. Its methodology considers the perceptions of various stakeholders, including executives, financial analysts, journalists, sustainability experts, social organizations, and consumers, among others. 

Its objective is to identify which companies are perceived as the most responsible in areas related to sustainability, ethics, social impact, and corporate management. 

What Does ESG Mean? 

ESG stands for: 

• Environmental: practices related to environmental stewardship, efficient use of resources, energy, waste, and emissions. 

• Social: issues related to employees, communities, human rights, well-being, and relationships with consumers. 

• Governance: aspects related to ethics, transparency, compliance, and corporate decision-making. 

Today, these factors are increasingly relevant for consumers, investors, employees, and communities. 

What Does Merco ESG Evaluate? 

The monitor considers various aspects related to responsible business management, including: 

• environmental commitment 

• ethics and transparency 

• employee relations 

• social contribution 

• corporate governance 

• responsibility toward consumers 

• impact on communities 

The evaluation seeks to understand how consistent a company is in the way it operates and makes decisions. 

Why Does It Matter for Consumers? 

ESG reputation can influence the level of trust people place in a brand. Today, many consumers value factors such as transparency, environmental impact, product quality, how people are treated, and a company’s commitment to communities. 

That is why this type of evaluation helps provide insight into how companies are responding to expectations that go beyond their products. 

Grupo Bimbo and 12 Years of Leadership in Merco ESG 

In 2026, Grupo Bimbo was recognized for the twelfth consecutive year as the number one company in the Merco ESG Mexico ranking. 

This recognition reflects a long-term vision focused on building a sustainable, highly productive, and deeply human company, driven by initiatives related to renewable energy, recyclable packaging, regenerative agriculture, and community impact programs. 

This recognition reflects a long-term vision focused on building a sustainable, highly productive, and truly human company. At Grupo Bimbo, this vision is translated into concrete actions: today, we operate with 100% renewable electricity, have achieved 99% recyclable packaging, promote more than 500,000 hectares under regenerative agriculture practices, and develop social impact programs such as Good Neighbor, which in 2025 benefited more than 1.7 million people through 270 community projects across 32 countries. These initiatives not only reduce our environmental footprint and strengthen the communities where we operate, but also reinforce a resilient, competitive business model focused on long-term value creation. 

At Grupo Bimbo, sustainability is embedded in the way we operate and create value for people, communities, and the planet