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Global Energy Race: You Run, We Donate

Article by Alberto Levy, global marketing VP at Grupo Bimbo.
Global Energy Race: You Run, We Donate
Grupo Bimbo
México

I’m excited to talk to you just a few days before the new editionbeginning of the 2021 Global Energy Race (GER), one of our favorite initiatives at Grupo Bimbo which, since 2016, looks to promote healthy habits and, of course, to Nourish a Better World!

Global Energy Race is more than just a race. That’s why from the beginning, Grupo Bimbo has donated 20 slices of bread to food banks for each person that signs up and completes the race. You Rrun, Wwe Ddonate! This program has allowed us to donate, in 2020 alone, over 6 million bread slices of bread, setting a world record for the largest donation of bread in history.

I’d like to take this opportunity to invite you to the 6th edition of the race which, like last year, will be done virtually, which means that from October 4 to 10, literally any place in the world will can transformurn into a safe and easy race coursetrack for everyone.

The dynamic process is very simple. You just need to register at http://www.globalenergyrace.com/, or download the free Global Energy Race app for Android or iOS, and choose whether you want to run 1, 3, 5 or 10 kilometers or, for those who would rather do some other physical activity, you can do the equivalent. You’ll be able to track your training sessions in the app and unlock achievements and continue usingto use the app after the race.

Every great race deserves a medal so, when you register, you will receive a virtual kit so you can share your medal on social media. And for those who like to collect physical shirts and medals, you’ll be able to purchase the collectible t-shirt at an extra cost in select countries. All GER shirts have symbols of inspiration, persistence and globality. This year, the designs are based on Mexico City and the Sun Stone.

 

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Global Energy Race kit

 

With your support, we are confident that we’ll be able to reach our goal and put in our grain of flour to Nnourish a Bbetter Wworld, running with our energy to give energy to others!

Remember, that, if you want to be part of the Global Energy Race 2021, you can register for free at http://www.globalenergyrace.com/ and, from October 4 to 10, you run and we donate!

Contact us so we can assist you

Contact e-mailprensa@grupobimbo.com

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