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Bimbo Is the Preferred Food Brand by Homes in Mexico and Latin America

• The Brand Footprint raking, made by consulting agency Kantar through its Kantar Worldpanel division, shows the preferred brands by homes in a global, regional and local level.
• Bimbo also stands out for being the brand with the largest penetration in homes in Mexico, having presence in 93% of them.
KANTAR Brand Footprint 2021
Grupo Bimbo

Mexico City, June 14, 2021. According to the new edition of the Brand Footprint Ranking, made by consulting agency Kantar, Bimbo occupies the first place 1 of the preferred brands in México and Latin America in the Foods category. Also, out of all the brands in the category of Fast Moving Consumer Goods (FMCG), Bimbo occupies second place in Mexico and third in Latin America.

The measurement of the consulting company considers a unique metric that differenciates from other brand rankings by providing information about the consumer’s real behavior instead of his/her attitude, and it also applies the Consumer Reach Points (CRPs), on which the ranking is based.

According to the consulting company, this metric is obtained by considering the total number of homes and measuring penetration, meaning the percentage of homes that chose the brand, and the measurement of the number of times the brand is included in the consumers’ purchases.

According to Kantar, in this edition of the Brand Footprint Ranking, 23,500 brands from a total of 54 countries were reviewed, which represents 73% of the global population and 89% of the GDP; which is why this ranking is the most comprehensive to date that reviews Fast Moving Consumer Goods brands around the world.

Bimbo also stands out among the preferred brands in Latin America, taking the third place, as well as the 10th position in the global ranking in the Foods category.

"Being the preferred food brand by Mexican homes drives us to continue innovating and offering options for all our consumers. We will continue to surprise with superior quality products that feed, delight and nourish a better world”, assured Alberto Levy, Grupo Bimbo’s Global Marketing Director.

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