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1960 - 1970

Bimbo 1960

These decades marked the beginning of the first administrative reorganization that made Lorenzo Servitje General Director.

Bimbo in 1960 - 1970
1964 witnessed the beginning of a juvenile soccer tournament in Mexico City known as Futbolito Bimbo.
In 1965, Bimbo reached its twentieth anniversary. It was now a staple of Mexican families’ diets. 
Bimbo acquired Mexico rights to the Quality Bakers of America’s Sunbeam brand.