Grupo Bimbo presents its new Bimbo Donuts® line of soft donuts in different flavors, perfect for enjoying any time of day.
Bimbo Donuts® is a success in Spain, as the top brand in its category with over 50 years of history. For its arrival in Mexico, consumers will be able to find the following varieties during two launch phases.
The first launch took place on November 1, 2018, with the following types of donuts:
· Chocolate (55 grams): the chocolate-flavored coating delivers all the flavor and temptation of cocoa.
· Dálmata (58 grams): a new offering with creamy frosting and a sprinkling of chocolate chips.
The second will launch an additional variety in 2019:
· Glazed (52 grams): the original glazed donut with bits of sugar.
Bimbo Marketing Director Juan Nosti says of the launch, “At Bimbo, we strive every day to offer innovative and delicious options to our consumers, who find in our products an extensive variety to be consumed at different times. Bimbo Donuts® has arrived in Mexico to surprise people with its flavor and presentation. They will be available in blister packages in single, two, four and six units, which help keep the donuts fresh so they can be enjoyed anywhere and anytime”.
Bimbo Donuts® will be available at points of sale located in Mexico City and the Metropolitan Region, Toluca, Querétaro, Puebla, Pachuca and Cuernavaca.
This launch will be supported by a comprehensive 360° mass media campaign, which includes TV commercials, outdoor advertising on trucks and billboards, on social networks, BTL initiatives and points of sale tastings.