Global Energy Race by Bimbo, is for the fourth time, an event with cause, in which Grupo Bimbo donates two slices of bread per kilometer traveled by registered participants to food banks. In this 2019 event, thanks to every single one of those who participated, more than 1.5 million bread slices are already being distributed to sectors where it is needed the most.
In this 2019 event and thanks to every single one of those who participated, more than 1.5 million slices of bread are already being distributed to sectors where it is needed the most.
“We are very happy to be able to represent the thousands of runners who participated in the Global Energy Race 2019 and deliver these slices of bread for the benefit of those who need it the most. In the previous edition, we donated up to 1 million 400 thousand slices and in this fifth edition, we surpassed the more than 1 million 500 thousand slices mark, which are already being distributed in different host cities. We invite you to continue to lead active lifestyles, joining forces with us, while we will be waiting for you next year at the Global Energy 2020” said Alfonso Argudin, Global Marketing VP of Grupo Bimbo.
In addition of being a race with cause, Global Energy Race has become one of the most important initiatives of physical activation and family integration, through which, Grupo Bimbo encourages the practice of more active and healthier lifestyles.
This closes the Global Energy Race’s fifth edition and Grupo Bimbo once again confirms its commitment to the communities in the countries where it is present, endorsing health and wellness initiatives to promote healthier lifestyles and help building a world with a sustainable path, with options for everyone and with a human sense, for present and future generations.