Innovation

• Alicia Bárcena, Mexico’s Secretary of Environment and Natural Resources; Vidal Llerenas Morales, Undersecretary of Industry and Trade at the Ministry of Economy; and Ana Francis López Bayghen Patiño, Secretary of Culture of Mexico City, led the event alongside Daniel Servitje, Executive Chairman of Grupo Bimbo.

• The Bimbo Interactive Museum will open its doors to the public on January 20, 2026.

In this second edition, Grupo Bimbo seeks to optimize and invest in startups and scaleups specialized in the cookie and energy bar sector

Through "Bimbo Open Door," Grupo Bimbo seeks to promote and invest in projects with sustainable practices focused on the bakery and snacks sector

A través de una alianza con Nawaiam, una plataforma argentina de gamificación, la empresa utilizará inteligencia artificial y ciencia de datos para optimizar el proceso de selección y contratación de personal.

Grupo Bimbo Launches Its Second Edition Of Eleva Food Technology Accelerator, A Platform That Supports And Promotes Innovative Projects

Through Red Qiubo, Grupo Bimbo provides small businesses with the necessary technology to accept digital payments in their operations.

Through this app, the company will provide its consumers with useful and practical advice on social responsibility.

The Qiubo Network, working with a specially trained workteam focused on the activation of small retailers, facilitates the installation of point of sale terminals since September 2013.

Barcel will be the first snacks company in the world to incorporate this degradable and environmentally friendly material in its packaging

Grupo Bimbo is the first Mexican enterprise to incorporate this new technology