In Grupo Bimbo we seek to feed a better world. Our strategy, based on the three pillars "for you", "for life", and "for nature", is born out of our responsibility to our consumers, society, and the planet.

"We have reached millions of households every day, and our recipe for achieving this is the sum of experience, innovation, quality, talent, and sustainability," said Gastón Lo Russo, Managing Director of Bimbo Iberia.

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