Fueron presentados por segundo año consecutivo los resultados 2014 del Monitor Empresarial de Reputación Corporativa (MERCO), que reconoce a los líderes y empresas comprometidas más sobresalientes en México
The award recognizes the Group's leadership in sustainability and social responsibility, while maintaining high standards in their products and being the world's largest baking goods company.
For over a decade, Grupo Bimbo has contributed to the Red Cross, supporting the institution’s daily commitment and work. The donation was received by the National President of the Red Cross, Mr. Fernando Suinaga Cárdenas, from the hands of Pilar Servitje.
Don Lorenzo Servitje, founder of the leading baking company in the world, was recognized for being a leader with an entrepreneurial spirit and humane sense, as well as for laying the foundations to make of Mexico a better country.
Raúl Argüelles, Grupo Bimbo’s Chief Human Relations Officer, highlighted the constant training and personal development required to achieve a sustainable business model.
The new structure will enable the company to strengthen operations in the countries where it has presence, advancing towards accomplishing its 2015 vision.