Bimbo re-launches great innovations of its successful promotion Olocoons
We also want to create awareness regarding important issues,
such as, preserving the environment, as well as to foster our best cultural values in children
There are 20 new “Olocoons H2O” characters that will follow-up on the original “Olocoons” adventures.
The new promotion will again be backed by a cartoon to be aired on open TV.
At the end of the television season, the animated series will have a special program on Saturday, March 20th.
The “Olocoons” success story dates from 2002, when Bimbo Sweet Bread Division launched its “Olorocos” promotion, which was surpassed in its impact by “Olocoons” in 2004; This year, the story continues following the same characteristics that won the preference of consumers for the “Olocoons” characters, such as their smell, great innovative and amusement value and the fact that they are collectible.
“Through this promotion, Bimbo wishes to heighten the acceptance that “Olocoons” have enjoyed in previous years based upon the original guidelines: attractive promotions, and sound entertainment. In Bimbo we also want to create awareness regarding important issues, such as, preserving the environment, as well as to foster our best cultural values in children. Through “Olocoons” we create a fantasy universe in which aside from a using themselves, children learn about values”, stated José Manuel González, Grupo Bimbo Marketing Director.
