Through this promotion, Bimbo wants to relate more closely to its young consumers
The promotion will be available in December in “Donas Espolvoreadas” and “Negritos” Bimbo.
To accompany the release of the film “Narnia”, Bimbo announced the launching of its new nation-wide promotion consisting of 30 different stickers bearing a broad range of designs and images taken from the film, to be made available inside the packages of participating products free of cost to consumers.
Julio Antonio San Vicente, Brand Manager, said that: “Through this promotion, Bimbo wants to relate more closely to its young consumers, by making fun and collectible products available to them”. He also added that: “Bimbo always considers it a priority to offer children promotional items related to their favorite characters and most current films, feeling certain that this will be a very successful film”.
The promotion includes three different types of stickers, each having 10 different designs and which will be found in 2 of the Bimbo products preferred by children: “Donas Espolvoreadas” and “Negritos” Bimbo.