Is Osito Bimbo in our out? Here's the dirt

At Grupo Bimbo it’s a priority to talk about issues that concern you, from what we’re doing to care for the environment or redevelop the countryside; or what happens in our bakeries and more.

Today we’re kicking off “It’s Important that You Know,” a new conversation forum where we’ll speak transparently about the issues that are on everyone’s minds, starting on 27 May on Grupo Bimbo, our official YouTube site.

 So is the Osito Bimbo going to be eliminated from our packaging?

In this first episode, we’ll speak of Osito Bimbo´s future with our first guest, Bimbo México Marketing Director Juan Nosti.

 Alongside the Global Communications Director, José Luis Leyva, they will talk about the new standards that regulate foods and beverages, as well as about INFOCODE, an application that provides instant and additional nutritional information than just what you see on our packages right now.

 With this new series, you’ll discover brief and bold conversations that can help resolve doubts our teams, consumers and providers may have. Anyone interested in getting relevant and useful firsthand information is invited to tune-in.