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Respuesta de Grupo Bimbo a la controversia de MSCI sobre el retiro de St. Pierre UK en 2023

Grupo Bimbo

In 2023 St. Pierre Groupe (SPG) announced the recall of 3 batches of St. Pierre 6 Pains Au Chocolat due to possible quality non-conformance from mold contamination.

The SPG team followed its SPG crisis management procedure mobilizing SPG Quality and Control, Sales, Marketing, Supply Chain and Public Relations teams, which include:

  • Full trace requesting a full root cause analysis from the co-packer, before production can resume
  • Alert proactively the Food Standard Agency and created a Media Statement published in their web page
  • Contact all customers who received stock with a POS
  • Monitor complaints/media and capture customer returns
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