Skip to main content

Bimbo re-launches great innovations of its successful promotion Olocoons

“Through this promotion, Bimbo wishes to heighten the acceptance that “Olocoons” have enjoyed in previous years based upon the original guidelines: attractive promotions, and sound entertainment.
“Olocoons H2O”
Grupo Bimbo
Mexico City
We also want to create awareness regarding important issues,

such as, preserving the environment, as well as to foster our best cultural values in children

There are 20 new “Olocoons H2O” characters that will follow-up on the original “Olocoons” adventures.

The new promotion will again be backed by a cartoon to be aired on open TV.

At the end of the television season, the animated series will have a special program on Saturday, March 20th.

The “Olocoons” success story dates from 2002, when Bimbo Sweet Bread Division launched its “Olorocos” promotion, which was surpassed in its impact by “Olocoons” in 2004; This year, the story continues following the same characteristics that won the preference of consumers for the “Olocoons” characters, such as their smell, great innovative and amusement value and the fact that they are collectible.

“Through this promotion, Bimbo wishes to heighten the acceptance that “Olocoons” have enjoyed in previous years based upon the original guidelines: attractive promotions, and sound entertainment. In Bimbo we also want to create awareness regarding important issues, such as, preserving the environment, as well as to foster our best cultural values in children. Through “Olocoons” we create a fantasy universe in which aside from a using themselves, children learn about values”, stated José Manuel González, Grupo Bimbo Marketing Director.

Contact us so we can assist you

Contact e-mail prensa@grupobimbo.com

Related news

World Energy Day
In a hypothetical scenario...
Grupo Bimbo
Mexico City
 5 ways to improve your life and the planet
Learn to improve your habits while helping the planet. If you already know them, find out how you can apply them.
Grupo Bimbo
Mexico City
we've reflected on the idea that if a sandwich can be integrated into a well-rounded diet, it can also be a sustainable option through planetary diets!
Grupo Bimbo
México
Our Sustainability VP participated in the Health and Sustainability forum in Latin America, where the region's challenges, opportunities, and innovation were discussed
Grupo Bimbo
México